HEAD OF BRAND STUDIO & LEAD BRAND DESIGN
Hi! I am Wiebke Hungrichhaußen (née: Auerswald), a Brand Experience Designer with 16 years of experience across agencies and in-house teams.
Since 2021, I have been leading Communications Design at Celebrate Company (kartenmacherei, fairparterie, and Rosemood). Since February 2026, I have additionally taken on the role of Head of Brand Studio. Together with a multidisciplinary team, I am responsible for brand design decisions and the development of a consistent visual brand experience across all channels.
My focus is on creating and implementing cross-channel design systems that bring brand values to life in a clear, consistent, and emotionally engaging way. Together with the team, I combine brand strategy with strong visual storytelling and enable teams to translate these principles into distinctive assets across every touchpoint.
Branding – Design Systems –Concept – Marketing – Leadership
Because of confidentiality, only a curated selection is shown here. I look forward to sharing more in a personal presentation.
About me
"I love coffee as much as good design."
02/2026 – today Celebrate Company
(kartenmacherei, faireparterie, Rosemood)
Head of Brand Studio and Function & People Lead Communications Design
Responsible for brand strategy and key brand decisions for kartenmacherei, fairparterie, and Rosemood.I lead the Brand Studio, consisting of Brand Voice, Brand Design, and Brand Production (3 teams, 15 people). Together we create cross-channel content — including copy, photography, AI-generated imagery, and design — that translates brand values into meaningful user experiences. Additionally, I serve as Lead of the Brand Design team, driving visual brand development across all channels.
02/2021 – 01/2026 Celebrate Company
(kartenmacherei, faireparterie, Rosemood)
Function & People Lead Communications Design
Responsible for all brand design decisions of kartenmacherei, fairparterie & Rosemood. Leading a team of eight designers and creating cross-channel design systems that combine brand values with user needs.
02/2017 – 01/2021 Ludwig Görtz GmbH
Senior UI Designerin
I was responsible for the user experience and visual redesign of goertz.de, creating a consistent mobile-first e-commerce platform.
08/2015 – 10/2016 BOOM GmbH
Art Director Digital
As Digital Art Director I designed websites, apps and campaigns for clients such as TUI, EDEKA, Telekom and Jägermeister.
01/2014 – 07/2015 BOOM GmbH
Junior Art Director Digital
09/2009 – 12/2013 Earlier Agency Experience
Junior Art Director
Earlier, I worked as Junior and Art Director Digital at agencies such as Thjnk, DDB Tribal and Publicis, creating campaigns and designs for brands like Telecom, Volkswagen, IKEA and Beiersdorf.
Tools
Figma · Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Acrobat) · Miro · Sketch · InVision · Jira · Google Workspace · Microsoft Office · Slack
Education
2006–2010: Diploma in Communication Design (specialization: Art Direction), Institute of Design, Hamburg
2006: Abitur, Gaußschule Braunschweig
2004: Exchange, Pouzauges (France)
2004: Language course, York Melton School (UK)
2004: Internship, F.W.O. Advertising Agency, Braunschweig
Personal interests
Design, traveling & discovering new cultures, yoga, interior & crafts, plants & coffee culture – and most of all spending time with friends, family and inspiring people.
Languages
German – native
English – fluent